WOMEN ENTREPRENEURSHIP IN TOURISM: THE CASE OF THE BUFFALO CITY METROPOLITAN MUNICIPALITY IN THE EASTERN CAPE PROVINCE, SOUTH AFRICA

The number of women in entrepreneurial areas is increasing around the world as strives for a more gender-equal society. Despite fact that numerous countries have legislation allowing to start and run their own enterprises, still encounter gender-specific obstacles on journey. According research, tourist business predominantly controlled by women, owing presence vocations associated with femininity, particularly hospitality sector. this, are primarily employed male-owned managed tourism businesses, there need promote women-owned businesses. importance area South Africa examined this article. difficulties entrepreneurs will be assessed. researchers examine into perks society bestows males from birth, well consequences socialisation who aspire owners. experiences male female order determine whether adage "It's man's world" holds true twenty-first century boardroom.